How to optimize and make transactional documents more dynamic?

Insert marketing messages with MAPPING TransPromo

What is TransPromo?

« TransPromo » is a form of business-to-consumer direct marketing that leverages the power of personalization (one-to-one marketing) on transactional documents. The name comes from the combination of « transactional » and « promotional ». Personalized messages and offers are added to the documents, which are customer communications such as statements, invoices, policy notifications, hotel guest documents and product delivery documents.

MAPPING TransPromo can be implemented throughout an enterprise – essentially anywhere there's a customer touch point – and integrated into existing channels such as e-mail, Web, telesales and customer service to complement multi-channel marketing campaigns.

Above all, TransPromo is a shift in perception:
transactional documents as a source of substantial value added versus a cost of doing business.

How does it work?

With MAPPING TransPromo, you can turn each step of your integrated marketing campaigns into an opportunity to strengthen and grow customer relationships. Instead of plain statements and messages, you can create personalized, customer-centric communications that can help you:

Strengthen brand image and stand out from competition
Improve bill clarity and reduce the number of calls to customer service
Use special offers to up-sell, cross-sell and drive business results
Generate revenue by selling advertizing space
Use personalized messages to build brand loyalty
Strengthen and expand multi-channel marketing

What are some of the benefits that companies are seeing with MAPPING Transpromo?

Results from TransPromo vary. Different companies want to accomplish different things, such as increasing revenue, improving customer retention rates, or reducing cost. It's important to assess your opportunities by identifying current customer communications, data mining capabilities, and potential offers and messaging. We recommend that companies start small and build the program over time, like you've probably done with other direct marketing programs.

Here are the top opportunities we've identified as a result of our work with TransPromo:

Turn a cost center into a profit center – for example, personalized marketing utilizes onserts versus inserts to save weight and postage and white space can be sold as an additional revenue stream.
Increase revenue through customer spending when they respond to offers that cross-sell or up-sell services and products.
Support loyalty programs
Reduce costs related to inserts, postage, preprinted forms, handling and call centers that handle customer inquiries.
Increase customer touch points and selling opportunities via multi-channel marketing (leverage TransPromo across e-mail, mail, Web and customer service, for example).
Reduce accounts receivable cycle

Of course, the more you personalize communications and expand customer touch points, especially across multiple channels, the more you reinforce your brand and maintain competitive differentiation.